Almost every business strives to make as much money as possible. However, sometimes going for the highest price possible is just not the best strategy. Businesses have to be smart about prices because higher is not always better. Sometimes very high prices can drive away customers instead of making you more money. For example, here at Veirified Movers we are well aware that not all of our customers can afford to pay a fortune to move. That’s why we make sure to offer options for a wide range of individuals and budgets, as well as that all our customers can afford our match-making services. That said, catering to those who don’t have much money to spend can be tricky. After all, you have salaries to pay and a business to run. Luckily, there are a few ways to appeal to customers with a low budget without bending over backward or sacrificing too much.
There are more potential clients than you realize and you might be missing out on them
The first thing you should be aware of is that there are many clients you miss out on due to various reasons. Some might be hard to change or correct, and some might be completely out of your hands even. For example, even if you’re one of the best interstate moving companies California has to offer, but you don’t offer local moving in New York City, it’s very unlikely that you’d be the best pick for someone looking to move two blocks south in Manhattan. The only way you’d be able to reach those clients would be to expand your business. But not all movers can or want to move in all locations and offer all services.
There are a lot more customers that would be interested in your services if you were offering lower prices!
That said, even though it’s virtually impossible to service some clients, other clients could be yours if you adjusted a few things here and there. For example, it’s quite easy to adapt your approach to be more appealing to customers with low budgets. That is not to say that it doesn’t take some thinking and effort. But whether you’re one of the biggest long distance moving companies Columbia has to offer or a small local mover from Michigan, there are absolutely ways you can appeal to clients with small budgets.
Adjusting your prices is one of the best ways to appeal to customers with low budgets
The absolute best way to appeal to clients on a budget is to simply lower your prices. This is one of the easiest ways to get many people to do business with you. Moving prices have increased in 2021 but you don’t have to be a part of the problem. Plus, if everyone is increasing prices while yours remain low, you’ll likely attract a lot of customers. And if you decide to further lower your prices, everyone will come to you for moving. Of course, you can’t just decide to drop prices just like that. You should first check if that’s possible to do at all without too much risk. If it is, then you should proceed with price changes. You can even make some seasonal offers if lowering prices for good isn’t an option for your business.
Try offering good deals
Everyone loves a good deal, Americans included. And what do we mean by that when we say “good deals”? Well, for starters, you can:
- Temporarily lower the prices of one, more, or all of your services. You can do this around holidays, during certain parts of the year, or simply when you feel like it or you can afford to.
- Offer discounts on secondary services or even include them for free. You can even consider offering some moving materials for free. For example, offer a free moving pod or free plastic containers to all those who spend a certain amount of money on a long distance move with you. Of course, don’t forget to let your customers know that everything you lend is not for keeps.
- Offer consultations that would let clients know how to bring down the cost of moving. And then offer them services that would take care of those problems free or for a very low price.
Good deals will attract more customers regardless of their financial situation!
All these are great ways of bringing in clients who are on a budget. However, there are even more ways to create great deals for customers. Be creative and think about what would attract you if you were planning a move on a budget.
Binding not-to-exceed estimates are the way to go
Binding not-to-exceed estimates are one of the best options for those moving on a budget. With that particular type of estimate, a client can plan their budget to a T. Even though this particular estimate won’t allow a client to pay less than agreed, it also won’t make them pay any more. That in itself can be very helpful to any client that doesn’t have much to spend on a move. And that combined with a good deal or a slightly lowered price might be all it takes to bring in new customers that are on a tight budget.
You’ll definitely appeal to customers with a low budget if you offer them an option of not having to pay any more than agreed regardless of the actual weight of their belongings!
There are numerous ways to appeal to customers with a low budget, you just have to be creative
Oftentimes, moving businesses believe that boosting the price of your moving services is the only way to earn more money. However, that’s certainly not the case. We’ve clearly shown above that there are multiple ways to appeal to customers with a low budget even and earn by servicing them. There are also many more ways to up your income as a moving business. However, switching a few things around so you can cater to those with less money is one of the easiest ways to do so. You don’t have to be revolutionary to evolve your business and start making more money. Just listen to your clients and do right by them without forgetting what’s right for your business either.