Like any industry, the moving industry is changing constantly. And if you want to be successful in some industry you must keep up. You must know about all of the changes no matter how small they are. Read about interesting moving industry statistics to you predict changes. And you absolutely must be able to adjust to them. So to help you keep up, we are here to give you 10 moving advertising trends.
1. Long-distance moving
Believe it or not, long-distance moving is more common than local moving. And not only is it more common, but it is also increasing every year. Whereas, local moving is decreasing. Some say that the reason for this is the cost of living in big cities that gets higher every year. But no matter the reason, the fact is that the increase in long-distance moving is affecting moving advertising trends.
Now, this knowledge helps you plan your services. If you don’t already offer long-distance moving it’s high time you started. Find out where most of the people from your area move to. And start offering a long-distance moving to that state. Then use this trend in moving to advertise your moving company by emphasizing that you offer moving services to that particular state.
2. Corporate moving
Corporate moving is something that not so many moving companies provide. It’s a big job that needs to be done quickly. And not every moving company can handle it. So if you live in an area that is booming economically you should take advantage of that. Make yourself visible to firms that are looking to move. And include corporate moving in your advertising campaign.
You won’t have as many competitors in corporate moving
3. Seniors moving and advertising trends in the moving industry
More and more seniors decide to move once they retire. Senior moving is something that is becoming the norm. And you should, by all means, exploit that. You can have one person in your company to become a moving consultant to seniors. He or she should be available to seniors at all times during the move. And be there to answer all the questions seniors might have during the big change that the relocation is. If you do that, make sure that you put it in your advertisements. For it will surely attract more seniors.
Now, even though online advertising out-competes the offline one. That doesn’t mean that you shouldn’t advertise your company in a traditional way. Because when seniors are your targeted audience the traditional moving advertising trends are more efficient. This has to do with the fact that many seniors don’t know their way around computers or trust more traditional advertisements than online ones.
Offering support during the move will make seniors choose your moving company
4. A DIY method
Did you know that 45% of people choose to move on their own? According to AMSA, 33% rented a moving truck. And only 21% chose to hire a professional moving company. But that doesn’t have to be a bad thing. Because you can use this trend in your favor when advertising your moving company. You can approach this in two ways:
- fight it
- adjust to it
If you choose to fight this trend it’s not going to be easy. What you can do is find all of the reasons why hiring a professional moving company instead of moving on your own is a better option. And then, you can include those reasons in your advertising campaign. But if you choose to adjust to the trend you will have to expand the range of your services. You can offer to rent only a moving truck. Or you can only sell or rent moving supplies. By doing so, you will have customers but they will potentially use more of your services if they can’t get something done on their own.
5. Mobile-friendly moving advertising trends
Don’t forget how much mobile phones are important. Most of the people will research first on their phones. And use their computers only to go back to the websites that they liked the most. This is very important for moving advertising trends. Because you’ll have to make your company’s website mobile-friendly.
6. Social media
And speaking about mobile phones we cannot mention the importance of social media. People spend much of their time on social media like Facebook and Instagram. Which makes it one of the most important moving advertising trends! So it’s important that you are present on them. Use social media as platforms where you can promote your company. Gain more customers by posting interesting pictures.
7. Moving advertising trends and competitiveness
Each year, the moving industry grows. There are more moving companies than ever. And that means that more moving companies are competing for new customers than before. Which makes following moving advertising trends extremely important. So if you want to beat your competition you have to differentiate your moving company from the others. You can do that by focusing on things that are unique to your company.
Use ad-words like “reliable’, “premium movers”, “properly licensed” to get more customers
8. Partnerships
If you don’t offer a certain service find someone who does. For example, moving a gun safe, a piano or a hot tub doesn’t have to be a service you offer. But if you are a partner with a company that does then you don’t even have to. Just recommend your partner, share a percentage of the move and have your name written on the service. It can get you new jobs in the future.
9. Insurance as one of the moving advertising trends
One thing that will surely get you new customers, is highlighting that you provide moving insurance. It may seem obvious to you that insurance is included. But many people forget about it. So if you remind them about that, they’ll be more likely to hire you. Who knows, they may even think that other moving companies don’t have insurance because they don’t advertise it.
10. Moving advertising trends in the off-season
Advertising your moving company in the peak moving season is important. But advertising in the off-season is even more important. It’s the time when you can get your company’s website on the first page of Google. Which will get you the best deals in the peak season. However, this doesn’t mean that you have to invest tons of money in advertising. Because Google’s Pay Per Click is one of the best moving advertising trends. For your advertisement will be visible to your potential customers while you are paying for it only if they click on it. So take advantage of this moving advertising trend!